*NEW* Point 18: Final Statement of Intent

Music Video:

My music video will be fitting into the genre "anthem", with the chosen song "Mr Brightside" by The Killers. My target audience is Indie Kids and Alternatives aged 16-25. The concept for my music video is for my Artist (solise) to be playing the lead role. The main focus of this is about the lead role experience a lot of Out-Of-Body Experience. With acting the artist will show how confusing and also dangerous this Out-Of-Body thing is. This idea is based on personal experience and the love for confusing the audience. This is pretty relatable as most people between 16-25 go through a time where they don't recognise themselves and maybe see themselves from a third eye view, so I think this will help reach the right audience. The use of colour will be important to underline the actions and focal points. Even though The Killers are not signed up with Sony Music Group, I do feel that my music video will fit their standards and expectations. The performance that will be done in this project is my artist lip-syncing and acting. I will have to ask a bunch of other people for help, but I think I could do it with people I know, for other performances such as acting other parts. I will use Mise-en-scene by including props like a blindfold and a chair, finger claws, paint and specific locations. The reason I chose them, is because depending on how you use each of them, it can create something unique and that is what I am aiming for. A good example of that is the bloody blindfold that represents blindness. As for the location, it is difficult to turn them into reality, but I will try and do my best to get what I want. Locations and costumes are going to be the key points for reaching my target audience. Later on, I will add Speed Ramping, Directional Blurr and 3D Echo Effect to give the music video more life and dramatic touch. 
The colour of the paint is going to be meaningful. By asking yourself what colour represents what, I want people to have their imagination running wild by also keeping them close to the answer. For this project, I will also use a lot of Enigma, as there is not really a story going on. It will be chaotic, maybe even fast-paced with dramatic touches. The whole video is most likely going to be acting out a story but at the same time turning it into a performance. I am hoping that my transitions are going to be clean and clear and that my props, performances and locations give off something professional. Lighting is going to be used to describe the vibe in a specific scene. 
The message of my video is that it's hard finding yourself again after going through this Out-Of-Body experience. In the end, it defines you and it probably will change you as a person. I want the viewers to know how difficult it is to deal with this, but also show them that they are not alone. 

Website:

For my website, I am hoping to include lots of visuals and a couple of different pages. I am hoping to have symbols linking up to the artist's social media at the top next to the logo but merchandise, music video/gallery and ABOUT are going to have their own sites. I will not create any social media but I will link the symbols to the actual artist of the song, which in this case is The Killers. About the merchandise, I just create a few different designs and put them in the shop, as I don't think that something in my music video would be interesting enough to be on a T-shirt. Throughout my website I am planning to stick with a colour scheme and font, creating a big contrast between the chaotic music video and the clear and clean website. The homepage is going to be a summary of the whole website including the Music Video, merchandise, Tour information and the signup button. At the bottom of the website, I am going to place the sony Music Group logo together with the policies which link up to Sony's actual policy sheet. This will help by making the website look way more professional and real. The logo is at the very top of the website in the middle. On its left is the navigation for other web pages and on the right side, there are going to be the social links, shopping cart and profile settings. The gallery is going to hopefully hold a lot of behind-the-scenes pictures and videos alongside the actual music video. This footage will only be available on the website which will attract the audience's attention. In general, my aim is to keep the audience entertained on my website but also inform them at the same time. 

How I intend to link my media products to demonstrate my knowledge:

Synergy and branding are heavily important to media industries to create a concrete image of a person or brand and company. Personally, I believe that if the synergy isn't strong enough, it can fail to represent someone's image and ideals. I noticed some synergies where the artist didn't seem that confident in themselves which in the end defines who they are and how the audience is going to treat them. I am intending on doing a photo shoot with my artist to reflect back on my music video. I designed and finished my logo and I am pretty confident that people will recognise it as soon as they see it. I will put the link to my website in the information box below the video so viewers have an easier time searching for it. The logo will be at the very end in the middle so that my audience sees it. I will try and create a behind-the-scenes vlog as it adds more personality to my website and artist. However, social media is not going to play a huge part in all of this as I stated before, I will not create additional social media for this.